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Customers

Tips and advice on importance of tailoring your bids, tenders and proposals to suit the needs of your customers.

Method Statements are Essential in Good Proposals

April 12, 2016March 26, 2013 by Anne Farr

It can seem laborious to write detailed method statements for core parts of your service but it is essential that you do so.

Categories Tendering Top Tips Tags Competitors, Customers

Designing your Document – Keep the Customer in Mind

April 12, 2016January 15, 2013 by Anne Farr

Where you have the freedom to set a page style, do so with the reader in mind.

Categories Tendering Top Tips Tags Customers, Graphics

Dear Santa Claus

April 11, 2016December 15, 2012 by Anne Farr

My Christmas wish list is sent on behalf of all the dedicated and talented bid writers who convert opportunities into orders.

Categories Tendering Top Tips Tags Bid Process, Bid Team, Customers

Mirror the Client

April 12, 2016December 9, 2012 by Anne Farr

Job titles should be consistent throughout your document. Wherever possible, mirror those used by your client.

Categories Tendering Top Tips Tags Customers

Competitive Advantage

April 12, 2016December 5, 2012 by Anne Farr

If you want the customer to think you’re better than the competition you must tell them what makes you better. Don’t expect them to work it out.

Categories Tendering Top Tips Tags Competitors, Customers

Client Uncertainty

April 12, 2016November 12, 2012 by Anne Farr

What the client asks for and what the client needs are often two very different things. As a bid writer, you must address both issues.

Categories Tendering Top Tips Tags Customers

Beating Your Competitors

April 12, 2016November 4, 2012 by Anne Farr

When writing your proposal you should always consider who you are competing against.

Categories Tendering Top Tips Tags Competitors, Customers

“So What?” Clearing up your Tenders

April 12, 2016October 12, 2012 by Anne Farr

Telepathy is not a skill that many people possess.

Categories Tendering Top Tips Tags Bid Strategy, Customers

Reduce the Sales – Keep Your Proposals Client Oriented

April 11, 2016April 1, 2012 by Anne Farr

A proposal document should not be used as an opportunity to showcase your capabilities.

Categories Tendering Top Tips Tags Bid Strategy, Customers

Making Your Re-tender Successful

April 11, 2016June 26, 2011 by Anne Farr

The UK news has recently been featuring several companies which suffered following the loss of a significant tender.

Categories Tendering Top Tips Tags Bid Strategy, Competitors, Customers
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Rothera Group has clients throughout Scotland, the UK and mainland Europe as well as in North America and Asia.

Our offices are based in Central Scotland between Glasgow and Edinburgh.

© Rothera Group Ltd 2026

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