The majority of readers like standard document layouts, in one single column, portrait style, because they are easy to navigate. Many people find powerpoint, newspaper or landscape styles irritating. A ‘normal’ document with an excellent structure and interesting graphics will ensure the reader’s attention is focused on the content.
[jetpack-related-posts]Designing your Document – Keep the Customer in Mind
Where you have the freedom to set a page style, do so with the reader in mind.