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Customers

Tips and advice on importance of tailoring your bids, tenders and proposals to suit the needs of your customers.

Adopting a Client Focused Attitude

April 11, 2016June 15, 2011 by Anne Farr

As well as responding to their stated requirements, make sure your tender or proposal reflects what is important to the client.

Categories Tendering Top Tips Tags Bid Strategy, Customers

Customer Focused Tender Writing

April 11, 2016May 26, 2011 by Anne Farr

Companies which use customer intelligence to shape their bid documents are far more likely to be successful.

Categories Tendering Top Tips Tags Bid Strategy, Customers

Best Value

April 11, 2016April 4, 2011 by Anne Farr

There are many ways of offering best value when tendering.

Categories Tendering Top Tips Tags Bid Process, Bid Strategy, Customers

Why You Should Always Use Win Themes

April 11, 2016January 26, 2011 by Anne Farr

The win theme is the single most important element of your bid, proposal or tender.

Categories Tendering Top Tips Tags Bid Process, Bid Strategy, Bid Team, Customers

Size is Not Important

April 12, 2016January 4, 2011 by Anne Farr

The way you plan, structure and write a bid should not vary according to the value of it. It doesn’t matter if your proposal is for £5k or £500m.

Categories Tendering Top Tips Tags Bid Process, Customers

Corporate and Social Responsibility

April 12, 2016January 2, 2011 by Anne Farr

Community benefit, environment, sustainability and corporate and social responsibility clauses are extremely important. They can contribute up to 10% of the total score (more for public sector contracts).

Categories Tendering Top Tips Tags Customers

Planning your Bid Proposal

April 12, 2016January 11, 2010 by Anne Farr

Before you start writing, think about your reader and the response you want to generate. This response should lead them to think or do something that will give you the result you want.

Categories Tendering Top Tips Tags Bid Strategy, Customers
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Rothera Group has clients throughout Scotland, the UK and mainland Europe as well as in North America and Asia.

Our offices are based in Central Scotland between Glasgow and Edinburgh.

© Rothera Group Ltd 2026

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