Embedded Videos

There is no definitive answer to whether it is advisable to embed video clips in your tender or bid. You should seek guidance from the individual buyer because there are differing views, even within the same industry sector. If you do add clips ensure they are directly relevant to the response, as generic marketing material … Read more..


It is worthwhile remembering that Latin is not widely used in many workplaces. When writing tenders and bids, make the text easier to read and avoid potential misunderstanding by avoiding Latin words and abbreviations. There are English alternatives to all the commonly used ones such as “per diem”, “quid pro quo”, “i.e.” and “e.g.”

Executive Summary

An executive summary is a key part of any bid, proposal or tender document. Try to write text which conveys your key messages with an upbeat tone rather than merely summarising the contract. Having read the executive summary, the evaluator should know why you are the best company for the job.

Bid Review

A review often identifies sections which are unclear or have been missed so it is therefore a vitally important stage in the bid process. Despite this, many companies allow the review period to be compressed or even omitted due to pressure of time. Ensure reviews are correctly prioritised and adequate resources are allocated to them.

Video Clips

Some clients are now happy to receive video files within bid and tender submissions. However as the majority of tenders are still evaluated in hard copy, you need to ensure that they will be accepted before sending them. If you do include videos, make sure the contents are relevant and tailored to the contract.

CVs and GDPR

It is a common myth that companies can no longer provide CVs in tenders due to data protection regulations (GDPR). This arose from inaccurate interpretation of the requirements, combined with unwieldy company processes. CVs can give you competitive advantage so challenge internal rulings and ensure they can continue to be used.

Refer to Spec

It is usual for a client’s tender to include a specification for the services they require. When writing your response, it is important that you refer to this specification, or elements of it. This shows that you are tailoring your solution to their requirements and not simply giving them an ‘off-the-shelf’ service.