If you have multiple divisions within your company it is important that the client does not get confused by different brands.
When holding a review meeting after a proposal has been submitted, make sure any improvements identified are actually carried out.
For those with a technical background, branding guidelines sometimes feel unnecessarily restrictive. It is, however, important that a finished document is presentable and well laid out.
High value tenders require complex documentation that is usually written by numerous different contributors.
Clear strategic direction will make a bid document easier to write and more likely to win. Everyone should understand how important the bid is, and how it fits the company’s strategic plan.
Pre-bid meetings offer great opportunities to gain insight into clients’ requirements.
Many large companies do not place enough importance on writing winning content.
My Christmas wish list is sent on behalf of all the dedicated and talented bid writers who convert opportunities into orders.
It is essential that you involve ‘subject matter experts’ when writing bids and proposals. These are people who understand the technical content of what they are writing.
Winning a bid is only the start; you have to be able to deliver the work too.