Many companies review their business figures in January and set new targets.
Does your finished document resemble a Christmas cracker which generates lots of excitement but actually contains a bad joke?
A little glitter can make the most mundane Christmas card sparkle.
My Christmas wish list is sent on behalf of all the dedicated and talented bid writers who convert opportunities into orders.
Do not complicate your proposal documents unnecessarily. Even the most complex solutions and high value submissions have to be read and understood.
Your people are often a key differentiator between you and your competition. Ensure the CVs you present do justice to the skills and experience held.
Job titles should be consistent throughout your document. Wherever possible, mirror those used by your client.
There are some super resources freely available for people who want to navigate the maze of public sector tendering.
Consider the customer’s reaction if your main tender document is friendly, collaborative and helpful but your cover letter is formal, contractual and inflexible.
If you want the customer to think you’re better than the competition you must tell them what makes you better. Don’t expect them to work it out.