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Bid Strategy

Tips to improve the effectiveness of your bid strategy, to win more work at higher prices.

Using Graphics in Proposals

April 11, 2016February 26, 2011 by Anne Farr

There is a growing trend towards the use of graphics in proposals. They can be incredibly effective in conveying key information.

Categories Tendering Top Tips Tags Bid Strategy, Graphics

Why You Should Always Use Win Themes

April 11, 2016January 26, 2011 by Anne Farr

The win theme is the single most important element of your bid, proposal or tender.

Categories Tendering Top Tips Tags Bid Process, Bid Strategy, Bid Team, Customers

Planning your Bid Proposal

April 12, 2016January 11, 2010 by Anne Farr

Before you start writing, think about your reader and the response you want to generate. This response should lead them to think or do something that will give you the result you want.

Categories Tendering Top Tips Tags Bid Strategy, Customers
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Rothera Group has clients throughout Scotland, the UK and mainland Europe as well as in North America and Asia.

Our offices are based in Central Scotland between Glasgow and Edinburgh.

© Rothera Group Ltd 2026

Copyright © 2026 Rothera Group Ltd