Merely attaching a policy or procedure document to respond to a question about quality or health and safety will not score highly.
Many companies treat a winning tender as the holy grail of documents. They assume everything in it must be good, and therefore re-use sections of text in future tenders.
Preparing a perfect proposal is like baking a cake. If you include all the ingredients you are likely to be successful, but omitting one could be disastrous.
Bid managers should be able to access their company’s policy documents easily.
Microsoft Word can calculate the readability of your document and will award a score according to a given test.
People involved with tender writing must have a good grasp of punctuation and grammar.
The UK news has recently been featuring several companies which suffered following the loss of a significant tender.
There is a popular misconception that only a select number of people are suitable for bid preparation. Our research shows however, that any member of staff who understands their job and is correctly motivated can be a valuable asset to the bid team.
As well as responding to their stated requirements, make sure your tender or proposal reflects what is important to the client.
Companies which use customer intelligence to shape their bid documents are far more likely to be successful.