Content – Making A Substantial and Worthwhile Bid Document
Many large companies do not place enough importance on writing winning content.
Many large companies do not place enough importance on writing winning content.
Where you have multiple questions from the client, it is important you achieve a balance across your responses.
If you are recycling text between tenders you must ensure all traces of the previous customer are removed.
Some tender portals are reasonably effective but many are confusing and cumbersome to use. It is very easy to miss a document or overlook an instruction on screen and the results can be disastrous.
Infographics are diagrams which present complex information quickly and clearly.
There may be times when you have to include a negative topic in a proposal. An example of this might be poor accident statistics.
Approach proposal writing as you would tackle any other project in your organisation.
Never forget that writing winning bids is incredibly important.
Try to maintain a high enthusiasm level when writing bid and proposal documents. The tone of a document comes directly from its writers and it is very difficult to disguise the writing of a weary or frustrated author.
If you provide reviewers with clear guidelines, they are more likely to give you meaningful feedback.