Influence The Customer
Winning proposals are those which give the customer what he wants.
Winning proposals are those which give the customer what he wants.
To give yourself the best chance of success, allocate 5 – 10% of the available time at each end of the bid process for up-front decision making and final review.
If you have multiple divisions within your company it is important that the client does not get confused by different brands.
There is a difference between being assertive and arrogant in your bid documents. The former is desirable, the latter is not.