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Language and Tone

Tips and advice on the effective use of language and tone for maximum impact when writing bids, proposals and tenders.

Keeping Your Document Language Sweet and Simple

April 12, 2016November 12, 2012 by Anne Farr

Text should be clear, concise and meaningful. Read what you have written and ask yourself:

Categories Tendering Top Tips Tags Language and Tone

Improve Your Use of Language in Tenders

April 11, 2016June 26, 2011 by Anne Farr

People involved with tender writing must have a good grasp of punctuation and grammar.

Categories Tendering Top Tips Tags Bid Strategy, Grammar & Punctuation, Language and Tone

Is Your Tender Schizophrenic?

April 12, 2016January 5, 2011 by Anne Farr

Consider the customer’s reaction if your main tender document is friendly, collaborative and helpful but your cover letter is formal, contractual and inflexible.

Categories Tendering Top Tips Tags Language and Tone

Clear and Concise Writing

April 12, 2016January 3, 2011 by Anne Farr

Many people try too hard when writing proposal documents. Plain English, used in short and simple sentences, is much better than cumbersome language.

Categories Tendering Top Tips Tags Language and Tone
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Rothera Group has clients throughout Scotland, the UK and mainland Europe as well as in North America and Asia.

Our offices are based in Central Scotland between Glasgow and Edinburgh.

© Rothera Group Ltd 2026

Copyright © 2026 Rothera Group Ltd