You should, however, also involve people who can think like the customer and those who have a eye on commercial factors. A well-rounded bid contains text that appeals to a variety of reader types. Do not write for just one type of person.[jetpack-related-posts]
A Team of Authors – Putting Together a Top Bid Team
It is essential that you involve ‘subject matter experts’ when writing bids and proposals. These are people who understand the technical content of what they are writing.