“Address the Awkward” Honesty is the Best Policy in Bid Proposals

When a client asks for a proposal or tender, one of their key criteria is to judge the risk involved in employing a supplier.

You want to build trust, and presenting a thought-through approach will do this. Do not be tempted to avoid mentioning potential problems. You should prove to the client that you are aware of the project risks, and have adequate resources and experience to deal with them.