I spend much of my time training and advising businesses on how to win tenders. Not surprisingly, many of the people I work with tell me that they find writing bids and proposals a time consuming and frustrating task. However, they all recognise that tenders are the lifeblood of their companies and that winning bids is, in many ways, the most important single thing that they do.
Most companies allocate annual marketing budgets to get their message out there. But how much do we put aside for our tendering budget? In some industries tender responses are the most important marketing documents a company has. Planning your expenditure for professional presentation of your tender responses can pay off.