How to write tenders and proposals that beat the competition (without cutting prices)

I spend much of my time training and advising businesses on how to win tenders. Not surprisingly, many of the people I work with tell me that they find writing bids and proposals a time consuming and frustrating task. However, they all recognise that tenders are the lifeblood of their companies and that winning bids is, in many ways, the most important single thing that they do.