Many people struggle to choose between “it’s” and “its” because they think it takes a possessive apostrophe. Possessive adjectives (my, your, his, her, their, our, its) do not need an apostrophe. Only use an apostrophe with “it’s” when the word means it is or it has. Without the apostrophe, “its” means belonging to it.
When writing a consultancy proposal it can be very difficult to know how much to “give away”. To resolve this, it is useful to focus on the way you work and the desired result, along with the approach you will take. By describing the steps or phases you recommend, you avoid telling the client the … Read more..
Writing persuasively is a skilled task however there are elements which can be applied by any author. You should always keep the reader, their anticipated response and your desired result in mind. With tenders, this will ensure you describe the benefits and make the document customer focused
