Simply being seen as different to others in the market (having a Unique Selling Point) will not win you a contract. To award you the work, clients must believe they are receiving more of what they value from you than from your competitors. As such, bid writers need not worry about differentiation but they should always … Read more..
The executive summary is the most important part of your entire bid, proposal or tender document. It should start with a section describing where the client is now and why things need to change. It should also contain details of your proposed solution, reassurance that you are a capable organisation and information about your win … Read more..
It is sometimes necessary to state the assumptions on which a proposal is being made. A common mistake is to list them in a negative way which may cause the reader to feel short-changed. It is better to use positive phrases such as “all values up to 100 will be covered” rather than “values over … Read more..
