Persuasive Content in your Proposals
Writing a bid document is a competitive task. Many people forget this and only concentrate on impressing the customer.
Writing a bid document is a competitive task. Many people forget this and only concentrate on impressing the customer.
When you are presenting your proposal, ensure your language is correct, meaningful and cannot be misinterpreted. Avoid the use of words like ‘frequently’, and ‘quality’. If you use these, the reader will assume you are deliberately trying to be evasive.
There are several tests which gauge the readability of a document. These include Flesch-Kincaid, ARI and Coleman-Liau.
As the incumbent, you hold a unique position when tendering and this should be used to maximum advantage.
If you rely heavily on generic text when writing a proposal you are likely to be seen as lazy or lacking customer focus.