Many bid writers forget that their clients are time poor and will be speed reading their submissions. Writers often compose complex sentences with multiple clauses. While these may be grammatically correct, they are usually difficult to read. Try to keep your language simple, concise and unobtrusive. This will allow your key messages to be conveyed … Read more..
It is important that you demonstrate an understanding of customers’ requirements to help build trust and empathy with them. To do this, you should show insight into their needs, their industry sector and the economic climate. It is not sufficient merely to parrot back what they have already told you in the tender documentation
We are all aware that language and cultural differences can cause difficulties in business.
Since the purpose of headings is to help the reader navigate your document, you should ensure the titles are clear and meaningful.
If there is one golden rule in proposal writing, it is “Make It Easy For The Reader”.
In your proposal documents, you should always quantify terms such as “regular”, “often” and “quickly”.
A useful rule of thumb is that ‘affect’ is usually a verb while ‘effect’ is usually a noun.
The following sentence appeared in a tender we were reviewing:
When you are presenting your proposal, ensure your language is correct, meaningful and cannot be misinterpreted. Avoid the use of words like ‘frequently’, and ‘quality’. If you use these, the reader will assume you are deliberately trying to be evasive.
There are several tests which gauge the readability of a document. These include Flesch-Kincaid, ARI and Coleman-Liau.