Companies which use customer intelligence to shape their bid documents are far more likely to be successful.
There are many ways of offering best value when tendering.
The win theme is the single most important element of your bid, proposal or tender.
The way you plan, structure and write a bid should not vary according to the value of it. It doesn’t matter if your proposal is for £5k or £500m.
Community benefit, environment, sustainability and corporate and social responsibility clauses are extremely important. They can contribute up to 10% of the total score (more for public sector contracts).
Before you start writing, think about your reader and the response you want to generate. This response should lead them to think or do something that will give you the result you want.