Many companies treat a winning tender as the holy grail of documents. They assume everything in it must be good, and therefore re-use sections of text in future tenders.
The UK news has recently been featuring several companies which suffered following the loss of a significant tender.
Two guys are in the jungle when a lion approaches. One man starts to run but the other calmly searches through his bags for his running shoes. “Are you mad?”, asks the first, “you’ll never outrun the lion”.