Sprinkle Some Magic on Your Proposals
A little glitter can make the most mundane Christmas card sparkle.
Tips and advice about considering your competitors when producing bids, tenders and proposals.
A little glitter can make the most mundane Christmas card sparkle.
If you want the customer to think you’re better than the competition you must tell them what makes you better. Don’t expect them to work it out.
When writing your proposal you should always consider who you are competing against.
Many companies treat a winning tender as the holy grail of documents. They assume everything in it must be good, and therefore re-use sections of text in future tenders.
The UK news has recently been featuring several companies which suffered following the loss of a significant tender.
Two guys are in the jungle when a lion approaches. One man starts to run but the other calmly searches through his bags for his running shoes. “Are you mad?”, asks the first, “you’ll never outrun the lion”.