The win theme is the single most important element of your bid, proposal or tender.
Pre-written content is often called “boilerplate” or “template” text. Working from boilerplate is supposed to save you time because editing is assumed to be easier than writing.
It is common practice for several individuals to write different sections within one proposal but these can be difficult to manage. Issuing a pro-forma to bid writers at the outset simplifies the process.