Mirror the Client
Job titles should be consistent throughout your document. Wherever possible, mirror those used by your client.
Tips and advice on how to improve your tender writing, bid strategy and bid processes in order to win more work at higher prices.
Job titles should be consistent throughout your document. Wherever possible, mirror those used by your client.
If you want the customer to think you’re better than the competition you must tell them what makes you better. Don’t expect them to work it out.
Consider the customer’s reaction if your main tender document is friendly, collaborative and helpful but your cover letter is formal, contractual and inflexible.
There are some super resources freely available for people who want to navigate the maze of public sector tendering.
What the client asks for and what the client needs are often two very different things. As a bid writer, you must address both issues.
Robust bid processes save you time and help with the efficient allocation of resources. Complicated processes are cumbersome and can be off putting for bid writers.
Text should be clear, concise and meaningful. Read what you have written and ask yourself:
Since you will rarely get extensions to submission deadlines, you must make best use of the time available.
Good punctuation makes writing easy to read. The inappropriate use of commas, apostrophes and other punctuation marks can cause confusion and even change the meaning of your writing.
Electronic documents often contain embedded information such as tracked changes, editing dates and author details. These may be pieces of information you do not want your reader to see.