Imagine you are the customer and read the last submission you wrote.
If you lose a bid the feedback you get from clients will usually be succinct.
When responding to a structured series of questions, you may find yourself repeating the same information in different sections.
It is essential that you involve ‘subject matter experts’ when writing bids and proposals. These are people who understand the technical content of what they are writing.
Ensure you give consideration to those who have difficulty with colour if you are producing presentation graphics.
Winning a bid is only the start; you have to be able to deliver the work too.
A proposal document should not be used as an opportunity to showcase your capabilities.
The passive voice should not be used.
When a client asks for a proposal or tender, one of their key criteria is to judge the risk involved in employing a supplier.
Your bid or proposal should be a stand-alone document. It should not require prior knowledge or interpretation to be understood by the recipient.