Reading the Whole Question
When an invitation to tender sets out specific questions for you to answer, you should take note of the wording they use.
Tips and advice on how to improve your tender writing, bid strategy and bid processes in order to win more work at higher prices.
When an invitation to tender sets out specific questions for you to answer, you should take note of the wording they use.
The way a document looks can be as important as the words it contains.
For those with a technical background, branding guidelines sometimes feel unnecessarily restrictive. It is, however, important that a finished document is presentable and well laid out.
A sentence which runs over several lines may be grammatically perfect but is likely to be unnecessarily complex and include several sub clauses which mean the reader has to concentrate extremely hard to understand the meaning and thus increase the chance that they will stop reading before they reach the full stop at the end of the sentence.
Bidding for work you will not win is a waste of time and demotivating for staff.
Think about the different people who will read your document and write accordingly.
Win themes must be tangible and evidence based. They should clearly differentiate you from your competitors.
Routine proposals have often been developed to suit suppliers’ internal processes instead of the needs of their customers.
Never forget the ‘bigger picture’ when reading a client’s invitation to tender.
Tables, diagrams, maps and graphs are a great way of highlighting information in a document.