Keep the Context – Responding to Complex Questions
If you are faced with a complex question, it is important that you break it down into its constituent parts to ensure all parts are answered.
Tips and advice on how to improve your tender writing, bid strategy and bid processes in order to win more work at higher prices.
If you are faced with a complex question, it is important that you break it down into its constituent parts to ensure all parts are answered.
The following sentence appeared in a tender we were reviewing:
The header and footer areas of a proposal are useful spaces for portraying key information.
Many companies use standard quotes where they are selling similar products on a regular basis.
Every bid needs an owner.
Writing a bid document is a competitive task. Many people forget this and only concentrate on impressing the customer.
When you are presenting your proposal, ensure your language is correct, meaningful and cannot be misinterpreted. Avoid the use of words like ‘frequently’, and ‘quality’. If you use these, the reader will assume you are deliberately trying to be evasive.
There are several tests which gauge the readability of a document. These include Flesch-Kincaid, ARI and Coleman-Liau.
As the incumbent, you hold a unique position when tendering and this should be used to maximum advantage.
If you rely heavily on generic text when writing a proposal you are likely to be seen as lazy or lacking customer focus.