Here at Rothera Group, we work with companies of all sizes and shapes. However they all have one thing in common; they all want to win work. The majority also want to win it without having to cut margins or invest disproportionately high levels of resources. Big companies often have complex processes and large bid … Read more..
There are two main types of proposal or tender. The first is where the client issues a number of specific questions that need to be addressed. The second is where they allow the supplier to develop a structure for the proposal or tender themselves. When the format is a series of questions, the writer can easily identify which areas … Read more..
An effective bid writer is an asset to any organisation. In a situation where a document is required to win work, the bid writer plays in essential part in conveying the organisation’s messages to the client. Whether the document is a bid, a proposal or a tender, it is vital that the text highlights the … Read more..
Tenders are often stressful processes, requiring considerable investment of time and resources to meet the ever compressed response timeframes. But as an organisation in a tendering process, you have an opportunity to learn more about yourselves and your customers’ needs for every day of the tender.
Are you getting feedback from evaluators that your proposal doesn’t always answer the ITT questions? Before you copy content from your previous proposals, consider developing a content guideline.
What voice and tone should we use when writing a tender response? It’s about striking a balance between delivering a professional response and making sure the customer is engaged when they read your proposal.
Referee and case study questions may only comprise a small part of a tender response, but their effect can be very powerful. Don’t fall into the trap of copying and pasting case studies from previous responses, or let the opportunity to prove your worth pass you by.
I spend much of my time training and advising businesses on how to win tenders. Not surprisingly, many of the people I work with tell me that they find writing bids and proposals a time consuming and frustrating task. However, they all recognise that tenders are the lifeblood of their companies and that winning bids is, in many ways, the most important single thing that they do.
Most companies allocate annual marketing budgets to get their message out there. But how much do we put aside for our tendering budget? In some industries tender responses are the most important marketing documents a company has. Planning your expenditure for professional presentation of your tender responses can pay off.