Catering your Tender to Different Reader Types
Think about the different people who will read your document and write accordingly.
Think about the different people who will read your document and write accordingly.
Win themes must be tangible and evidence based. They should clearly differentiate you from your competitors.
Routine proposals have often been developed to suit suppliers’ internal processes instead of the needs of their customers.
Never forget the ‘bigger picture’ when reading a client’s invitation to tender.
Tables, diagrams, maps and graphs are a great way of highlighting information in a document.
High value tenders require complex documentation that is usually written by numerous different contributors.
When it comes to proposals, no-one is impressed by big words and complex sentence structures.
When reviewing tender submissions I am continually amazed to see how many questions are only partially answered.
Most companies submit compliant proposals where they meet, and even exceed, the customer’s requirements but this is not always obvious.
When you present your price it must be crystal clear what is included in that price. This helps build trust between you and the reader.