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Risk

Many proposals ask specifically about the management of risk but even when they do not, it is an area which needs careful consideration.

The risks may be to time, budget, delivery, safety or image.  They may or may not be within your control.  They may affect the client, you or other stakeholders.

All clients want to avoid unnecessary risk and it is your responsibility to demonstrate that you are aware of, and have taken into consideration, all relevant risks.