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Options and Alternatives – Keeping Proposals Client Focused

Many clients are pleased to see alternative solutions or methodologies in the proposals they receive. They acknowledge that suppliers may be more experienced and thus able to suggest improvements to the specification.

When proposing alternatives and giving options, you have to ensure they are relevant to the client’s requirements. Do not use the proposal as a way to “tell them about all the other things we do”.
All suggestions you make must be clearly linked to the client’s objective and budget. You should also check they will be evaluated before submitting the document. This is because some clients are only interested in proposals that exactly match their specification.