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Executive Summaries

An executive summary is not a document summary or a sales pitch for your company.

A good executive summary will give the most senior decision makers an irresistible description of why they should choose your proposal. The rest of the proposal will provide details about how your claims will be delivered. You should never leave the preparation of such an important section to the last minute. Given that it holds your key messages, it can be prepared as soon as you have decided your bid strategy.