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Briefing Document

Clear strategic direction will make a bid document easier to write and more likely to win. Everyone should understand how important the bid is, and how it fits the company’s strategic plan.

When deciding to bid for a piece of work, a briefing document should be produced which captures this information. This document need only be two or three paragraphs long.
Reading this will motivate bid writers and ensure they prioritise the writing task. This will increase the likelihood of producing strong content.