As soon as a biddable opportunity is recognised, you should follow a structured process to decide the degree of involvement wanted. At this stage, you can consider the likelihood of success, the competitive position, anticipated returns and possible opportunities for partnership. Once a decision is taken, your bid writer(s) can deliver content, confident that it will be used.
A surprisingly high number of companies work on bid documents then decide not to submit them. A bid / no-bid decision made at an earlier stage could save you time and energy.